Use the KISS effect: Keep it Simple, Stupid!
When you’re making a Facebook event, always keep in mind that once you create the title, only four or five words from that title will show up on an invitee’s events calendar, so be sure use a short and concise name. In other words, keep it simple, stupid!
To Show or Not to Show.. Is that even a question?
Yes, yes it is. Showing your guest list can encourage others to join an event because their friends are going, and give people an idea of how large your event will be.
On the other hand, NOT showing your guest list can keep others from not attending simply because someone they don’t like is going. It also doesn’t give an idea on how big your event will be, which can work in your favor if executed properly.
Don’t be Anonymous!
Always remember to add a photo to your event! Most events on Facebook that I’ve been invited to usually have the generic calendar photo, which makes me disregard most of them. Using a picture makes your event stand out and seem a lot more organized and professional.
While someone may have agreed to attend your event initially, it’s easy for us to forget things in this era of constant movement and crammed schedules. Send out reminders in order to keep people updated and interested in your event.
Use ALL of Social Media
Just because your event is on Facebook, doesn’t mean you can’t advertise anywhere else. Use Twitter, Pinterest, and any other social network sites to your advantage and try to lead your audience to one specific site for more information. There are many people out there that have given up using one social media site for another, so attacking from all avenues makes it easier to reach your target audience.